Allu Arjun–Lokesh's "AA23" Music Rights Bagged By T-Series
Allu Arjun's upcoming lineup has generated massive buzz, with his next films directed by Atlee and Lokesh Kanagaraj. Among them, the Lokesh project, tentatively titled "AA23," created a social media storm with its teaser. The theme music went viral, inspiring over 1.5 million reels. Adding hype, T-Series acquired the music rights, sharing the theme video online.