Telugu Film Market Tough To Crack For Tamil Directors
Tamil filmmakers often target the Telugu market, but success isn’t guaranteed. After Arjun’s ‘Seetha Payanam’ failed despite heavy promotions and a strong cast, Varalaxmi Sarathkumar’s directorial debut ‘S Saraswathi’ also struggled at the box office. Even with senior actors and Thaman’s music, weak treatment hurt reception.